Here’s what’s missing in YOUR Food and Product Photos

Have you ever salivated while looking at a restaurant menu?  Or have you bought a pair of shoes because you saw it in a magazine?

Wouldn’t you want your customers to feel the same when looking at your own products?  Ask yourself, have you done a good job with your food and product shots?

 

Here are 3 things your Food and Product Photos

need to have

 

1.  Appeal to the senses.

Your Food and Product photos should appeal to your customers’ senses.  The photos in your restaurant menus should make your customers salivate and crave for your food.  If you’re selling clothing and accessories, your customers should want to wear them on their next clubbing date.  Your customers should be able to smell the lovely perfume even if they can’t really smell it.

You need to invoke a certain “feeling” into your customers because this is what they will remember about your product.

Food and Product Photography Singapore - Chicken Rice

2.  Have clear objectives

Food and Product photography is not just simply putting your product on the table and shoot as many frames as you can.  You need to have clear objectives.

You need to ask yourself, what are you trying to show to your customers and what kind of feeling do you want to invoke.  You need to know what they want and how you want them to act when they see your product.

If you don’t have clear objectives, your customers will just look at your product photos and simply forget about it.

 Food and Product Photography Singapore - Chocolate Box

3.  DO NOT use point and shoot cameras

There are a lot of establishments who scrimp on their photography budget by using their own point and shoot cameras.  The problem with point and shoot cameras is that the photos tend to look flat and unappealing.  This is mainly because of poor image quality from the camera and poor quality of light coming from the flash.

Remember that your product photos should make your customers want to buy them.  If they see an ugly picture, they would also perceive your product as ugly.

If you scrimp on your photography budget, then your customers will also think that you’re scrimping on them.

 

Reasons why you should get Snapshots to take Professional Food and Product Photos

  • The purpose of food and product photos is to present the features and to sell the product.  We make sure that all photos appeal to your customers.
  • We don’t use point and shoot cameras.  Point and shoot camera produce low quality images and usually do not allow the use of creative lighting.  Snapshots always use digital SLR cameras and professional lighting equipment.

 

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